The Research

We started with one question.

Why are so many women carrying so much?

We looked beyond one ingredient, one habit, or one explanation.

The research kept pointing us to the same place: what life asks of you, how your body responds, and how little time is left to recover are deeply connected.

That thinking shaped Undonly.

What We Found

The pattern was hard to ignore.

Different studies. Different parts of life.
Together, they helped us see a bigger picture.

70
In-Depth Interviews

The work isn't always visible.

Research with 35 couples identified four parts of cognitive household labor: anticipating needs, identifying options, making decisions, and monitoring progress.

Women performed more of this cognitive labor overall, particularly anticipating and monitoring.

Daminger · American Sociological Review · 2019

Read The Research →
Money
50%
Of Women Surveyed

Money takes up mental space.

50% of women surveyed said they felt consumed by worries about money.

APA · Stress in America

Family
58%
Of Women Surveyed

Family responsibilities are part of the load.

58% of women surveyed identified family responsibilities as a significant source of stress.

APA · Stress in America

And Then There's Time
49 Minutes
The Daily Leisure Gap

In 2025, U.S. women averaged 4.76 hours of leisure and sports per day.

Men averaged 5.58 hours.

That's a difference of about 49 minutes every day.

4:46
Women
5:35
Men
−49
Min Difference

U.S. Bureau of Labor Statistics · American Time Use Survey · 2025

Population averages for people age 15 and older. They do not mean every woman's or man's day looks the same.

What We Took From The Research

Overload isn't one thing.
So we didn't build one thing.

The research pointed beyond a single cause.

What life asks of you matters. So does the way the brain and body respond to stress. And recovery needs time and space to happen.

That became the thinking behind The Daily Reset™.

What Life Asks Of You
Mental LoadFamilyMoneyWorkRelationships
Mind ↔ Body
Body

UNRUSH™
UNSTIR™

Daily Life

Carry Less Cards™
8 Skills
Two 5-Minute Resets

Go Deeper

Explore the evidence.

See the research that informed how we think about the load, the formulas and the ritual.

The Load
The Formulas
The Ritual

Mental Load

The work your brain keeps doing.

Daminger's research describes cognitive household labor as anticipating, identifying, deciding and monitoring.

Read The Study →

Money

Financial stress takes up mental space.

50% of women surveyed said they felt consumed by worries about money.

View The Research →

Family

Responsibility can become a stressor.

58% of women surveyed identified family responsibilities as a significant source of stress.

View The Research →

Time

Recovery needs somewhere to fit.

U.S. women averaged about 49 minutes less leisure and sports time per day than men in the 2025 American Time Use Survey.

View The Data →
The Ingredient Evidence

Established ingredients. Existing research.

UNRUSH™ and UNSTIR™ use dietary ingredients with existing bodies of research. We distinguish research on individual ingredients from evidence on the complete Undonly system.

UNRUSH™

KSM-66® Ashwagandha Extract — 600 mg

Research topic: Everyday stress & well-being*

Explore The Research →

UNSTIR™

Magnesium — 275 mg from 2,500 mg Magnesium Glycinate

Research topic: Normal nervous-system function*

Explore The Research →

Research on an individual ingredient does not necessarily establish that The Daily Reset™ as a complete system will produce the same outcome.

The Behavioral Evidence

Why the ritual is built this way.

01

Get It Out

A plan can quiet an unfinished goal.

Research on unfinished goals suggests that making a specific plan can reduce their cognitive interference.

Masicampo & Baumeister · 2011

02

Use A Cue

When this happens, I do that.

Research on implementation intentions shows how linking a specific situation to a planned response can help translate intentions into action.

Gollwitzer & Sheeran · 2006

03

Miss A Day

Habits don't require perfection.

Real-world habit research found that missing a single opportunity did not materially affect the habit-formation process.

Lally et al. · 2010

04

Take Five

A break doesn't have to be an hour.

A meta-analysis of 22 independent study samples and 2,335 people found small but significant improvements in vigor and reductions in fatigue following micro-breaks.

22
Study Samples
2,335
People

Albulescu et al. · PLOS ONE · 2022

How Research Became A Ritual

We didn't want to give you more to do.

The research didn't lead us to another course, another hour-long routine, or another list to remember.

It led us here.

01 — Morning
UNRUSH™
02 — Take 5
One Morning Carry Less Card™
03 — Evening
UNSTIR™
04 — Take 5
One Evening Carry Less Card™

Come back tomorrow.

Ten minutes a day.
Our Standard

Evidence without the theater.

We Link The Source.

You should be able to see where a number or idea came from.

We Separate Ingredients From The Product.

A study on an ingredient isn't automatically a study on Undonly.

We Don't Turn Research Into Promises.

Evidence can inform what we build without guaranteeing what any one person will experience.

We Keep Checking.

Because good research isn't branding. It's something you keep questioning.

The Sources

Don't take our word for it.

Read the research behind the numbers, ingredients and behavioral principles we reference.

Mental Load+
Daminger, A. — "The Cognitive Dimension of Household Labor" — American Sociological Review — 2019 — View Source →
Women & Stress+
American Psychological Association — "Stress in America" — View Source →
Time Use+
U.S. Bureau of Labor Statistics — American Time Use Survey — 2025 — View Source →
Micro-Breaks & Recovery+
Albulescu, P. et al. — Meta-analysis of micro-break interventions — PLOS ONE — 2022 — View Source →
Behavior & Habits+
Masicampo, E. J. & Baumeister, R. F. — Unfinished goals research — 2011 — View Source →
Gollwitzer, P. M. & Sheeran, P. — Implementation intentions — 2006 — View Source →
Lally, P. et al. — Habit formation in the real world — 2010 — View Source →
UNRUSH™ Ingredient Research+
KSM-66® Ashwagandha Extract — research on everyday stress & well-being — View Source →
UNSTIR™ Ingredient Research+
Magnesium Glycinate — research on normal nervous-system function — View Source →
Research Note

Research presented here is provided for educational purposes. Research on individual ingredients or behavioral principles does not constitute clinical evidence for The Daily Reset™ as a complete system unless explicitly stated otherwise. Individual experiences may vary.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

What All Of This Became

Two formulas. Two five-minute resets. One Daily Ritual.

Built for a life that's already asking enough from you.

Start My Daily Reset →

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Sometimes, you go first.